Lynne Franks is one of the world's top PR and marketing strategists. In a world where it is becoming increasingly difficult to create brand loyalty, Franks specialises in the most effective ways to use PR and communication - what she calls "new marketing" - how to invite your consumer to be part of your community - the holistic way to create brand commitment. At a time when the Financial Times identifies that customer relationship management is going through an enormous shift, new areas of communicating with the consumer is crucial if you want to keep ahead of the race. Lynne Franks can focus on your specific market as well as give a general overview.
CONSUMER PREDICTIONS
Recognised as "The Zeitgeist" by Vogue Magazine, Futurist Lynne Franks has tracked consumer patterns for thirty years, predicting lifestyle prefernces and directions. Never have there been more changes as there are in this age of technology. How do the different groups with disposable income want to live their lives in the next five years? Generations Y, X and Z, baby boomers, cultural creatives and the greys - Lynne Franks knows and can demonstrate in a lively presentation the lifestyle patterns that businesses should be aware of both from a consumer as well as talent in the workplace perspective.
EXPERIENTIAL PRESENTATIONS
'Frankly Speaking' - a chat show-style forum hosted by Lynne Franks and featuring specialist guests from in or outside the corporate structure. Lynne Franks transforms the traditional corporate arena into a space for dialogue and discussion. Delegates enjoy a relaxed informal atmosphere in which to explore the hard issues revolving around the SEED principles of work/life balance, open communication, sustainability and ethical business practices. 'Frankly Speaking' aims to nurture the need to develop a dialogue, not only within the corporate community, but also between the corporate world, the community that serves it and the community it serves, in order to create a balanced partnership for the future.
